{"id":3573,"date":"2023-04-14T11:34:24","date_gmt":"2023-04-14T10:34:24","guid":{"rendered":"https:\/\/www.polskyexpert.eu\/?p=3573"},"modified":"2023-05-18T15:04:54","modified_gmt":"2023-05-18T14:04:54","slug":"vyhody-vstupu-na-polsky-trh","status":"publish","type":"post","link":"https:\/\/www.polskyexpert.eu\/cz\/vyhody-vstupu-na-polsky-trh\/","title":{"rendered":"P\u0159\u00ednosy a rizika vstupu na polsk\u00fd trh\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Spole\u010dnosti, kter\u00e9 zva\u017euj\u00ed expanzi do zahrani\u010d\u00ed a vstup na polsk\u00fd trh, by si m\u011bly b\u00fdt v\u011bdomy v\u00fdhod sv\u00e9ho rozhodnut\u00ed. V\u00fdhody p\u016fsoben\u00ed na polsk\u00e9m trhu jsou velk\u00e9 prakticky v ka\u017ed\u00e9m odv\u011btv\u00ed. Na druhou stranu hrozby a rizika spojen\u00e1 s expanz\u00ed na polsk\u00fd trh jsou mal\u00e1. P\u0159\u00edtomnost spole\u010dnosti se zahrani\u010dn\u00edm kapit\u00e1lem na polsk\u00e9m trhu neznamen\u00e1 pouze zv\u011bt\u0161en\u00ed odbytov\u00e9ho trhu a p\u0159\u00edstup k velk\u00e9mu po\u010dtu z\u00e1kazn\u00edk\u016f, ale tak\u00e9 zaji\u0161t\u011bn\u00ed z\u00e1jm\u016f spole\u010dnosti, ni\u017e\u0161\u00ed n\u00e1klady na podnik\u00e1n\u00ed a pozitivn\u00ed image v odv\u011btv\u00ed.&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00fdhody polsk\u00e9ho trhu aneb pro\u010d se firmy rozhoduj\u00ed expandovat?&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existuje mnoho d\u016fvod\u016f, pro\u010d se expanze na polsk\u00fd trh zd\u00e1 b\u00fdt pro zahrani\u010dn\u00ed podnikatele atraktivn\u00ed. D\u016fvody, pro\u010d se spole\u010dnosti rozhoduj\u00ed vstoupit na polsk\u00fd trh, lze rozd\u011blit na vnit\u0159n\u00ed a vn\u011bj\u0161\u00ed. Mezi intern\u00ed d\u016fvody pat\u0159\u00ed strategick\u00e9 c\u00edle spole\u010dnosti, specifi\u010dnost jej\u00edch \u010dinnost\u00ed a typ nab\u00edzen\u00fdch v\u00fdrobk\u016f nebo slu\u017eeb a tak\u00e9 \u0161iroce ch\u00e1pan\u00e9 zdroje spole\u010dnosti. Na druhou stranu mezi vn\u011bj\u0161\u00ed d\u016fvody pat\u0159\u00ed nap\u0159:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>potenci\u00e1l polsk\u00e9ho trhu,&nbsp;<\/li>\n\n\n\n<li>stabiln\u00ed ekonomiku,&nbsp;<\/li>\n\n\n\n<li>politick\u00e9 a administrativn\u011b-pr\u00e1vn\u00ed podm\u00ednky,&nbsp;<\/li>\n\n\n\n<li>n\u00edzk\u00e9 riziko vstupu na polsk\u00fd trh,&nbsp;<\/li>\n\n\n\n<li>\u00farove\u0148 sout\u011b\u017ee.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdhody vstupu na polsk\u00e9 trhy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;D\u016fle\u017eit\u00e9 je, \u017ee polsk\u00fd trh p\u0159in\u00e1\u0161\u00ed spole\u010dnosti mnoho v\u00fdhod. V\u00fdhody polsk\u00e9ho trhu proto podn\u011bcuj\u00ed st\u00e1le v\u00edce zahrani\u010dn\u00edch podnikatel\u016f k expanzi t\u00edmto sm\u011brem. Spole\u010dnosti, kter\u00e9 v sou\u010dasn\u00e9 dob\u011b zva\u017euj\u00ed mo\u017enost vstupu na polsk\u00fd trh, by se m\u011bly sezn\u00e1mit s nejd\u016fle\u017eit\u011bj\u0161\u00edmi v\u00fdhodami takov\u00e9ho \u0159e\u0161en\u00ed. Pat\u0159\u00ed k nim p\u0159edev\u0161\u00edm v\u00fdhody spojen\u00e9 s r\u016fstem a rozvojem spole\u010dnosti, jako\u017e i zaji\u0161t\u011bn\u00ed z\u00e1jm\u016f spole\u010dnosti a sn\u00ed\u017een\u00ed rizik. Pro spole\u010dnost by samoz\u0159ejm\u011b m\u011bly b\u00fdt velmi d\u016fle\u017eit\u00e9 i v\u00fdhody spojen\u00e9 se zv\u00fd\u0161en\u00edm p\u0159\u00edjm\u016f p\u0159i sou\u010dasn\u00e9m sn\u00ed\u017een\u00ed obchodn\u00edch n\u00e1klad\u016f a pozitivn\u00ed dopad expanze na image zna\u010dky.&nbsp;<\/p>\n\n\n<style>.kadence-column_7072ef-5e > .kt-inside-inner-col{padding-top:0px;padding-right:50px;padding-bottom:50px;padding-left:50px;}.kadence-column_7072ef-5e > .kt-inside-inner-col,.kadence-column_7072ef-5e > .kt-inside-inner-col:before{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kadence-column_7072ef-5e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7072ef-5e > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7072ef-5e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7072ef-5e > .kt-inside-inner-col{background-color:var(--global-palette1, #3182CE);}.kadence-column_7072ef-5e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7072ef-5e{position:relative;}.kadence-column_7072ef-5e, .kt-inside-inner-col > .kadence-column_7072ef-5e:not(.specificity){margin-top:70px;margin-bottom:20px;}@media all and (max-width: 1024px){.kadence-column_7072ef-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_7072ef-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_7072ef-5e inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\" style=\"padding-bottom:15px\">Chcete za\u010d\u00edt podnikat v Polsku?<\/h3>\n\n\n\n<div class=\"wp-block-buttons tlacitka is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-theme-palette-1-color has-theme-palette-2-background-color has-text-color has-background wp-element-button\" href=\"tel:+48536777447\">Zavolejte n\u00e1m<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u016fst a rozvoj podniku v d\u016fsledku expanze<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00ed v\u00fdhodou pro zahrani\u010dn\u00ed spole\u010dnosti spojenou se vstupem na polsk\u00fd trh je zv\u00fd\u0161en\u00ed po\u010dtu trh\u016f pro spole\u010dnost a n\u00e1sledn\u011b zv\u00fd\u0161en\u00ed po\u010dtu z\u00e1kazn\u00edk\u016f a v\u011bt\u0161\u00ed c\u00edlov\u00e1 skupina. \u0160ir\u0161\u00ed okruh potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f tak\u00e9 d\u00e1v\u00e1 spole\u010dnosti mo\u017enost zlep\u0161it sv\u00e9 prodejn\u00ed v\u00fdsledky a dos\u00e1hnout v\u011bt\u0161\u00edho finan\u010dn\u00edho \u00fasp\u011bchu. Je t\u0159eba zd\u016fraznit, \u017ee zahrani\u010dn\u00ed expanze podniku by m\u011bla b\u00fdt p\u0159irozen\u00fdm krokem v jeho strategii zna\u010dky.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ochrana z\u00e1jm\u016f spole\u010dnosti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vstup na polsk\u00fd trh, bez ohledu na odv\u011btv\u00ed, ve kter\u00e9m spole\u010dnost p\u016fsob\u00ed, je jist\u011b vynikaj\u00edc\u00edm zp\u016fsobem, jak zajistit z\u00e1jmy spole\u010dnosti. Co\u017e je zvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 nyn\u00ed - v dob\u011b velk\u00e9 nejistoty a nestability na trz\u00edch po cel\u00e9m sv\u011bt\u011b. Vstupem na polsk\u00fd trh m\u00e1 spole\u010dnost \u0161anci p\u0159e\u017e\u00edt i v p\u0159\u00edpad\u011b, \u017ee se dom\u00e1c\u00ed trh zmen\u0161\u00ed nebo p\u0159estane prod\u00e1vat. Polsk\u00fd trh je tedy pro spole\u010dnost pojistkou proti tomu, aby z n\u011bj obchod zmizel.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e1klady na podnik\u00e1n\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed ot\u00e1zkou z\u016fst\u00e1vaj\u00ed n\u00e1klady na podnik\u00e1n\u00ed a racionalizace n\u00e1klad\u016f. Mezi evropsk\u00fdmi zem\u011bmi polsk\u00e1 ekonomika rozhodn\u011b vynik\u00e1 svou stabilitou a rozvojem. Dom\u00e1c\u00ed trh je samoz\u0159ejm\u011b velmi diverzifikovan\u00fd, ale z\u00e1rove\u0148 zaru\u010duje firm\u00e1m p\u0159\u00edstup k n\u00edzk\u00fdm obchodn\u00edm n\u00e1klad\u016fm a relativn\u011b levn\u00e9 pracovn\u00ed s\u00edle. Polsko je inovativn\u00ed, tak\u017ee pro podnik je snadn\u00e9 z\u00edskat p\u0159\u00edstup k nejnov\u011bj\u0161\u00edm technologi\u00edm za atraktivn\u00ed ceny.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Image zna\u010dky<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vstup na polsk\u00fd trh samoz\u0159ejm\u011b znamen\u00e1 pro spole\u010dnost zm\u011bnu image. V jak\u00e9m smyslu? P\u0159edev\u0161\u00edm vybudov\u00e1n\u00edm image mezin\u00e1rodn\u00ed zna\u010dky, kter\u00e1 \u00fasp\u011b\u0161n\u011b vstupuje na zahrani\u010dn\u00ed trhy. Krom\u011b toho p\u0159\u00edtomnost zna\u010dky na zahrani\u010dn\u00edch trz\u00edch formuje vn\u00edm\u00e1n\u00ed z\u00e1jmov\u00e9ho v\u00fdrobku nebo slu\u017eby ze strany spot\u0159ebitel\u016f a umo\u017e\u0148uje upevnit pov\u011bdom\u00ed o zna\u010dce a jej\u00ed uzn\u00e1n\u00ed u \u0161ir\u0161\u00ed skupiny potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.&nbsp;<\/p>\n\n\n<style>.kadence-column_ccc7df-fd > .kt-inside-inner-col{padding-top:0px;padding-right:50px;padding-bottom:50px;padding-left:50px;}.kadence-column_ccc7df-fd > .kt-inside-inner-col,.kadence-column_ccc7df-fd > .kt-inside-inner-col:before{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kadence-column_ccc7df-fd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_ccc7df-fd > .kt-inside-inner-col{flex-direction:column;}.kadence-column_ccc7df-fd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_ccc7df-fd > .kt-inside-inner-col{background-color:var(--global-palette1, #3182CE);}.kadence-column_ccc7df-fd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_ccc7df-fd{position:relative;}.kadence-column_ccc7df-fd, .kt-inside-inner-col > .kadence-column_ccc7df-fd:not(.specificity){margin-top:70px;margin-bottom:20px;}@media all and (max-width: 1024px){.kadence-column_ccc7df-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_ccc7df-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_ccc7df-fd inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\" style=\"padding-bottom:15px\">Z\u00e1le\u017e\u00ed na volb\u011b formy v\u00fdd\u011ble\u010dn\u00e9 \u010dinnosti. Pom\u016f\u017eeme v\u00e1m vybrat spr\u00e1vn\u00e9 \u0159e\u0161en\u00ed.<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-theme-palette-1-color has-theme-palette-2-background-color has-text-color has-background wp-element-button\" href=\"mailto:info@polskyexpert.eu\">Napi\u0161te n\u00e1m<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rizika vstupu na polsk\u00fd trh<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Navzdory tomu, co se zd\u00e1, je po\u010det rizik spojen\u00fdch se vstupem na polsk\u00fd trh mal\u00fd. Z\u0159ejmou hrozbou pro podnikatele je potenci\u00e1ln\u00ed nez\u00e1jem o v\u00fdrobek nebo slu\u017ebu v zemi. Je v\u0161ak t\u0159eba zd\u016fraznit, \u017ee tato hrozba se t\u00fdk\u00e1 jak\u00e9hokoli trhu - nejen polsk\u00e9ho. Dal\u0161\u00ed hrozbou spojenou se vstupem na polsk\u00fd trh je nutnost p\u0159izp\u016fsobit podnikatelsk\u00e9 aktivity po\u017eadavk\u016fm dom\u00e1c\u00edho trhu a platn\u00e9 legislativ\u011b. Rizika spojen\u00e1 se vstupem na polsk\u00fd trh lze samoz\u0159ejm\u011b minimalizovat - v tomto ohledu jsou u\u017eite\u010dn\u00e9 anal\u00fdzy a hodnocen\u00ed rizik. Na druhou stranu je vhodn\u00e9 se p\u0159ed rozhodnut\u00edm o p\u0159\u00edtomnosti zna\u010dky v Polsku poradit se spole\u010dnostmi, kter\u00e9 zprost\u0159edkov\u00e1vaj\u00ed zakl\u00e1d\u00e1n\u00ed firem na polsk\u00e9m trhu.<\/p>","protected":false},"excerpt":{"rendered":"<p>V\u00fdhody p\u016fsoben\u00ed na polsk\u00e9m trhu jsou velk\u00e9 prakticky ve v\u0161ech odv\u011btv\u00edch. Na druhou stranu jsou hrozby a rizika spojen\u00e1 s expanz\u00ed na polsk\u00e9 trhy mal\u00e9.<\/p>","protected":false},"author":1,"featured_media":3576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"V\u00fdhody vstupu na po\u013esk\u00fd trh a jeho rizik\u00e1 - Po\u013esk\u00fd Expert","_seopress_titles_desc":"Po\u013esk\u00fd trh prin\u00e1\u0161a spolo\u010dnosti mnoho v\u00fdhod. Preto v\u00fdhody po\u013esk\u00e9ho trhu podnecuj\u00fa \u010doraz viac zahrani\u010dn\u00fdch podnikate\u013eov k expanzii t\u00fdmto smerom.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-3573","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.polskyexpert.eu\/cz\/wp-json\/wp\/v2\/posts\/3573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.polskyexpert.eu\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.polskyexpert.eu\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.polskyexpert.eu\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.polskyexpert.eu\/cz\/wp-json\/wp\/v2\/comments?post=3573"}],"version-history":[{"count":0,"href":"https:\/\/www.polskyexpert.eu\/cz\/wp-json\/wp\/v2\/posts\/3573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polskyexpert.eu\/cz\/wp-json\/wp\/v2\/media\/3576"}],"wp:attachment":[{"href":"https:\/\/www.polskyexpert.eu\/cz\/wp-json\/wp\/v2\/media?parent=3573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.polskyexpert.eu\/cz\/wp-json\/wp\/v2\/categories?post=3573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.polskyexpert.eu\/cz\/wp-json\/wp\/v2\/tags?post=3573"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.polskyexpert.eu\/cz\/wp-json\/wp\/v2\/post_folder?post=3573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}